ASCI compliance — built in.

What ASCI requires

The Advertising Standards Council of India (ASCI) mandates that any material connection between a brand and a creator must be disclosed clearly and prominently. This includes paid posts, gifted products, affiliate links, and barter arrangements.

What we do on every campaign

• 01Contractual disclosure clause. Every creator brief includes a signed clause requiring #ad or #sponsored in the first two lines of caption, and verbally in video content within the first 30 seconds.
• 02Pre-flight compliance check. We review every piece of content before it goes live. No post ships without visible disclosure.
• 03Platform-native tools. We enforce use of Instagram's "Paid Partnership" tag, YouTube's "Includes paid promotion" checkbox, and equivalent features on every platform.
• 04Audit trail. Every disclosure is screenshot, timestamped, and archived with the campaign file. Available for brand or regulator review within 24 hours.

Creator consent template

Before any creator appears on vexo.club or represents a brand through our network, they sign a standard release covering image rights, handle usage, metrics disclosure, and ASCI compliance obligations.

View the creator consent template →

Questions?

For compliance queries, contact [email protected]. We respond within one business day.