vexoclub
Working references for the teams we brief. No fluff, no abstractions — the exact steps we follow on real campaigns.
Each playbook is a step-by-step walkthrough of a specific problem we hit on every campaign. Updated quarterly.
LinkedIn-first attribution for B2B SaaS in India. The stack, the MQL scoring, the 90-day window, and why this campaign type is measured differently from D2C creator work.
The seven-section brief template we use on every campaign. The fields that matter, the fields that sound useful but aren't, and the non-negotiables that keep creators, agencies, and attribution all aligned.
The twelve checks we run on every creator before a brief goes out. Audience geography, engagement quality, ASCI history, rate benchmarking — in the order that catches problems fastest.
Building regional creator networks across Indian languages and states — the roster design, the attribution layer, and the per-state sell-through read that makes regional spend accountable.
How to measure the ROI of user-generated content on FMCG launches: creative-test design, pixel + retail data joins, and the incrementality read that separates signal from noise.
Luxury brand creator campaigns can't be measured like D2C. The working framework — audience-quality vetting, brand-lift survey design, retail-clienteling signal, and what to drop from the report.
Attribution + compliance for fintech creator campaigns in India: what SEBI's 2024 influencer circular actually requires, how RBI and IRDAI rules narrow content, and the measurement layer that survives a regulatory notice.
A working framework for splitting credit between brand-lift and performance outcomes. Windows, survey methodology, half-credits, and the line past which double-counting becomes fraud.
LinkedIn, YouTube and podcast creator campaigns for B2B SaaS — pipeline-stage measurement, MQL scoring, UTM hygiene, and what not to measure.
What a real attribution stack for a D2C beauty brand looks like. No dashboards of reach; a methodology that ties rupee-in to rupee-out.
Disclosure language, label placement, brand liability, the review workflow, and how compliance interacts with the measurement layer of a creator campaign.
Share a brief. We respond in eighteen hours with a shortlist and a scoped plan. No decks. No intros. Just operators.