vexoclub
Playbooks, attribution methodology, rate benchmarks. Everything we know about Indian creator marketing — published, dated, and revised quarterly.
Step-by-step working references — ASCI compliance, D2C attribution, B2B SaaS LinkedIn, the 12-point vetting framework.
Read the playbooks →02Pillar posts on the state of Indian creator marketing, attribution methodology, and category-specific deep-dives.
Open the blog →03Quarterly anonymised rate benchmarks for creator marketing in India. Tier × platform × category × deliverable. Sample size ≥ 5 per cell.
See benchmarks →For a decade, the creator industry has run on faith. The next decade belongs to firms that can reconcile every rupee.
The numbers say boom. The plumbing says we are nowhere near the cap. Three forces, three years, one operator point of view.
An anonymised interview with the CMO of a listed Indian fintech on what changed when their creator program got reconciled to revenue.
Share a brief. We respond in eighteen hours with a shortlist and a scoped plan. No decks. No intros. Just operators.